Was it the big huge banner ad on Youtube’s homepage with supported “Spotlight Videos” that caught my eye for the “Life in a Day” campaign? Of course not, it was the Waffle Bear!



Yes we know that I love things that are cute and cuddly so it’s not a surprise that out of the 3 videos that promoted “Life in a Day” on Youtube’s homepage today was the one with the bear. I honestly thought it was about Teddy Grams at first.

Youtuber Nalts took a waffle that’s in the shape of a bear and brought him to life to promote (Not Sponsored) Life in a Day. Well, he did a great job at explaining what the project is about through this bad ass little waffle bear. So on July 24th, people will be walking around with cameras recording their life in a day. Will You? Will I?

Sure why not, we’re talking about a Ridley Scott and Kevin Macdonald film here, but who are they partnering with? The Youtube Community! Which leads me to my next thought: Saturday July 24 falls on Comic-con. I’ll be there for sure so expect my footage to mostly be that. I would imagine there would be a good amount of footage from Con that would be submitted by other users too and would be very disappointed if none of it made to the final film.

Guess we’ll see what happens in 15 days!

*Note: if you are filming at Con don’t forget to read the Do’s & Don’ts list at Youtube.com/LifeinaDay you’re going to run into some barriers