Street Surfing may not have gotten popular here in the US, but it may look like it’s more successful in Europe.

This weekend in Zurich, Switzerland Street Surfing is putting up a test course at Freestyle, Europe’s biggest freestyle sports event, drawing the world’s best snowboarders, freestyle skiers, FMX riders and skateboarders.

Waveboards have gotten so popular in Europe, that in some schools in the UK it’s becoming part of their PE curriculum.

Source: Sportswear International & BBC

Photo: StreetSurfing.com

NIECEE’s TAKE AWAYS:

• What doesn’t work for one market, may work for another.  Many companies find it difficult to push their products in their own homeland.  Sometimes you’ll find a demand for it in the most random places.