Written By: Niecee
Look at the picture above; if you just stared at the illustrations you’d think these products were a joke right? Actually, these are real products that have been produced.
Sanrio found a new target demographic, Men! Humorous graphic tees like Local Celebrity have been a hit with young men and Sanrio decided to head down that route with Hello Kitty. Slogans like “good-bye street cred” and hipster emo Hello Kitty will make you think differently from the bright pink and flowers
Source: Fast Company
NIECEE’s TAKE AWAYS:
- Exploring new Targets. As your evolve branding of your company, you should also look at the evolution of your consumers. Although you’ll have your brand loyal customers, there maybe another target demographic that you’re overlooking.