I was watching G4 one day and came across Levi’s new ad with guys doing parkour and jumping into a pair of Levi’s jeans.  I took a parkour class over a year ago and I have to say parkour is not an easy sport (umm yeah..I had to leave class early cause I pulled a muscle in my back within the first ½ hour. Oh yeah, and the only other girl in my class also left early because she spraigned her ankle).

I think the biggest thing that caught my eye on this commerical was the jump from a swing, straight into the pair of jeans, and then buttoning them. That’s no easy task!

Source: Youtube & NY Times

NIECEE’s TAKE AWAYS:

• Evloving a Brand. Levis teamed up with MTV for a campaign called “Logo Unbuttoned” budgeted at approximately $1 million that will come out this fall. It coincides with the Levi’s 501 campaign that was introduced in July of this year.