Categories: Viral Videos
Written By: Niecee
Umm..Yeah so I’m all for viral video campaigns from corporations, but this one is way beyond unreasonable.
ExtendedStay.com decided to a viral video campaign by having a girl lick a hotel room. I’m sorry but licking a toilet to prove how clean a hotel room is just sooooo wrong!
Source: Attack of the Show
NIECEE’s TAKE AWAYS:
- Strategic Brand Messaging. I get that Extended Stay tried to message that their rooms are so clean that you can lick it and not get sick, but if you analyze the video a bit more, I’m sure you can catch some other underlying brand messages.