Umm..Yeah so I’m all for viral video campaigns from corporations, but this one is way beyond unreasonable.

ExtendedStay.com decided to a viral video campaign by having a girl lick a hotel room.  I’m sorry but licking a toilet to prove how clean a hotel room is just sooooo wrong!

Source: Attack of the Show

NIECEE’s TAKE AWAYS:

• Strategic Brand Messaging. I get that Extended Stay tried to message that their rooms are so clean that you can lick it and not get sick, but if you analyze the video a bit more, I’m sure you can catch some other underlying brand messages.