Continuing with the theme of “Hands-Free on the road,” my pick of the week goes to Parrot.com’s viral video campaign.

Johnny’s parents paid for him to go to driving school, but he just can’t seem to pass his driving test. Why? Because all he does is talk on the phone and extremely annoying all 5 of his driving instructors. He talks to his girlfriend, his friends, and even his dear Granny while the instructors are shouting at him to get off the phone.

The best part of this campaign is that Parrot.com plugs themselves at the very end in a subtle “Budweiser “commercial way.

Source: Youtube

NIECEE’s TAKE AWAYS:

• Subtle viral marketing. Even if you call shenanigans on the video, it still got your attention and you now know who Parrot.com is.